Breaking Down Frisco’s $5 Billion Mile

The Star, a new 91-acre complex anchored by a training facility and headquarters for the Dallas Cowboys, isn’t the only big development underway in Frisco. According to the city’s mayor, Maher Maso, three other nearby projects have created a “$5 Billion Mile” along the Dallas North Tollway from Warren Parkway north to Lebanon Road.

“That’s how much development is taking place in that mile, and it was all instigated by the announcement of (the Cowboys) project,” Maso said at a press conference at AT&T Stadium in November. “They created that synergy, to where there are multiple things going on.”

The new Cowboys complex already has gotten worldwide exposure, the mayor said, and is helping the city attract investors from around the globe.

“This last week alone, we’ve had visitors from Korea, China, Germany, and Dubai, and we visited with Peru and Honduras just last night,” he said. “They’re all aware of the project. … [The Cowboys are] a quality organization, and it’s a worldwide brand that’s known for doing things right. Brokers and investors know that if they are near this, they will be successful, because of the success of The Star.”

Here’s a look at projects in Frisco’s “$5 Billion Mile:”

Frisco Station ($1.7 billion):
242-acre mixed-use project, a collaboration between landowner The Rudman Partnership, VanTrust Real Estate, which will oversee office development, and Hillwood, which will serve as the master developer and develop all non-office space. Plans call for 4 million square feet of office space, 2,400 multifamily residences, restaurant, and entertainment venues, medical and wellness facilities, and open spaces and parks.

Wade Park ($1.6 billion):
175-acre mixed-use project from Thomas Land Development. Slated to include 600,000 square feet of retail space, up to 6 million square feet of office space, more than 500 hotel rooms, 1,300 residential units. Ground-breaking for the project took place in August. Whole Foods, iPic Theatre, and Pinstripes have already signed on as tenants. 

The Gate ($700 million):
Developed by Invest Group Overseas, the project could ultimately include 4 million square feet of office space, 250 hotel rooms, 2,400 multifamily units, 73 single-family homes, nearly 200,000 square feet of retail and restaurant space, plus 415,000 square feet of medical office space. 

The Star ($1 billion):
91 acres, Dallas Cowboys world headquarters, 12,000-seat events center and training facility. Size: 1.7 million square feet, plus two hotels totaling 480 rooms. Potential job creation at buildout: 4,500.

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